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Chris Gannon is a motion designer, illustrator, animator and programmer. You can find all his news and updates here.

Half a Billion - That's Like, 500 Million Or Something

 This was my first sticker animation (obviously the one on Giphy is transparent) - it’s currently on 99.5 million views - zoinks!

This was my first sticker animation (obviously the one on Giphy is transparent) - it’s currently on 99.5 million views - zoinks!

Recently I was hired to design and create some stickers for Instagram by a swimwear brand - they wanted to add personalised animated content to their posts and videos. Stickers are HUGE in terms of use and visibility and everyone wants to add more to their content, whether it’s personalised or funny or brand-specific (or preferably all of the above).

You may already know this but if you don't, stickers are transparent animations that are overlaid on top of your photos, photos and videos. Think popping hearts, slow claps, Carlton dancing, multi-coloured flashing OMFG text etc - you know the drill.

But they can be so much more than that - creating slicker, more beautiful and better produced animations for brands and companies is totally possible and it’s what I’d prefer to do.

 These two are some early tests

These two are some early tests

Hi_Sticker.gif

The GIFs are fed to all sorts or major platforms like iOS, Android and Instagram via the Giphy API and, whilst you can search for your own hashtagged GIFs inside these platforms (great for brands), there's usually a trending page too that displays first without needing to search.  

So I start creating my own for fun, mainly to make sure I could produce something good quality for the client. You must have a verified Giphy account for your work to be considered and so in my spare time I’ve been creating new, transparent animations in After Effects. I’ve also been green-screening some existing SVG animations to make them transparent - similar to the way newscasters and actors are placed inside a different scene by removing the background; it’s great to be able to re-use some of my web animation stuff and get it in front of new audiences, even if they don't necessarily know it's made by me.

Anyway check out these figures - I have trended 8 times since I started doing it (start of November) and racked up over 383 million views in November alone and I've just passed half a billion total views on Giphy.

 Can you spot the moment the penny dropped?

Can you spot the moment the penny dropped?

I've pretty much nailed how to time them properly so they loop in Instagram (I hadn’t in the examples above!)) and also how to produce them at maximum quality.

It’s not only a fun rabbit hole to explore but also something more and more clients are asking for.

So if you want to add some cool animated stickers to your photos, videos and posts click that button below.